Trade Show Selling The Book – Available June 15, 2010

by Carl Henry

Building on more than two decades of experience with trade show sales, I’m excited to unveil my newest book.  These days, it’s not enough to show up

at a trade show, shake a few hand, and walk away with the feeling that you’ve “scanned enough name tags to pay the bills.”. To make your time at a trade show

worth the effort and expenses, you need to come back with fresh orders…and a lot of  them.

In my book “Turning Your Trade Show Booth Into A Sales Machine…How to Close a Year’s Worth of Business in a Few Days or Less” I can show you and your team how to accomplish at your next trade show.

Invest In A Copy Now

www.amazon.com

6 Free Trade Show Articles – Click Check Mark – NOW!

The 8 Chapter Titles:

1. Trade Show Selling
2. Making Your Trade Show Sales Plan
3. Understanding Your Customer’s Trade Show Mindset
4. When Customers Hunt In Packs
5. Boothsmanship
6. Giving Line Demos That Sizzle
7. Close Quarters Negotiating and Closing
8. Following Up On Trade Show Leads
9. Bonus: A Note To Managers About Trade Shows And The Bottom Line

Other Ideas You Will Find In The Book!

• The book will show you how to use the energy and excitement of a trade show to close massive amounts of new business, including
• What you need to do months before the trade show to make big sales later
• Why clients send buying teams, and the right way to persuade everyone who’s in on the decision
• Understanding the trade show mindset, and how it can lead to faster sales
• The 5 Thing you must do to get the most out of your time at the booth
• How to give high-impact on site demos that generate signed purchase orders
• The art of negotiating and closing – when you are on the spot and in a hurry
• The best ways to close client who didn’t buy at the show…without letting them slip away.

Visit Carl’s Blog Today

www.carlhenryblog.com

Contact Carl Directly

704-847-7390

chenry@carlhenry.com

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